RP Lastmile

RP Lastmile had not defined its identity and positioning on the market: the only existing communication tool was an old business card that had never been updated, which did not convey the true professionalism of the company. The goal was therefore to build a solid brand, capable of distinguishing itself in the logistics sector.

The project has radically improved the reputation of the company. The result was an increase in the value recognized to the brand and an improvement in general perception by customers. This new positioning provided RP Lastmile with the necessary leverage to apply higher prices and compete in a higher market bracket.